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Baron's Strong Brew: Medieval
Lighters
The
Brief:
The marketing campaign of Baron's
Strong Brew, a beer with a high alcoholic content,
revolved around a medieval theme. Baron's wanted
to hold a localized gift-with-purchase promotion
to meet short-term sales
target.
The Challenge:
To
develop and manufacture a collectible range of
promotional items with a high perceived value. The
promotional items produced would have to be in
synergy with the brand's medieval
theme.
The Result:
Picture
1: Catapult Design
Picture
2: Crossbow
Design
The
Process:
Red Pod conceived the concept
where the idea took the form of medieval weapons.
We eventually produced Baron's crossbow lighters
that had a broader appeal and had the potential to
become collector's items. These lighters became
very popular and stocks were depleted quickly
because of the high perceived value. The clients
were delighted because the promotion was an
overwhelming success and sales target were
surpassed even before the sales promotion
period.
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RED POD (CHINA) CO LTD.
