|
 |
|
Coca Cola: Bell Soda Split
Mug
The
Brief:
Coca Cola and 7-11 organized a Big
Gulp joint annual promotion. The objective of the
promotion was to encourage customers to sample
different drinks within a single purchase.
The Challenge:
To keep
in consideration the mechanics of the promotion
and produce a drink receptacle that cold hold two
different soft drinks.
The
Result:
Picture
1: Big Gup Mug
Picture
2: Coca Cola Jackets
Picture
3: Coca Cola
Souvenirs
The
Process:
A Bell Soda shaped mug with a wall
right down the middle of the mug was
conceptualized.
The mug had to be
manufactured from food-safe plastic, have a high
degree of transparency for the drink to be seen,
and have a suitable elasticity for the compartment
wall to form properly during the injection molding
process.
The compartment wall separating
the mug into 2 was a challenge in the mold
creation process as the bell soda mug was not of
the regular shape. Special considerations had to
be made with regards to the right material during
the manufacture of the mug.
When the
promotion was launched, the stocks of the Bell
Soda Split mugs were fully depleted well before
the end of the promotion. The Bell Soda Split mug
promotion was eventually adopted by Coca Cola and
7-11 offices in Hong Kong.
|
|
|
|
|
RED POD (CHINA) CO LTD.
