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DHL: China's
First
The
Brief:
DHL wanted to increase brand
awareness and foster closer ties with companies
that had business in China by launching a B2B
marketing campaign called 'China
First'.
The Challenge:
To
develop a series of meaningful gifts that will
give DHL top-of-mind recall with businesses that
require courier service to and from
China.
The Result:
Picture
1: DHL Letterhead, Postcard and Keycard
designs
The
Process:
Red Pod conceptualized the Chinese
compass idea to synergize with the ?China's First
theme. The product was well received by the
clients and was eventually sent to companies
around the world.
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RED POD (CHINA) CO LTD.
