The brief:
Tiger Beer is a popular Singaporean
brand that has become word-renowned as one of the
best beers in the world. As part of a corporate
rebranding initiative, Tiger Beer launched an
exercise to change the light signs at all point-of
sales premises.
The hallenge:
To design and fabricate a light
sign that could be deployed both indoors and
outdoors, featuring the new 3-dimensional Tiger
Beer logo.
The Result:
Picture 1: Badge
Picture 2: Portrait
Picture 3:
Landscape
The Process:
Besides keeping in mind that the
light signs had to be weather-proof, Red Pod also
wanted the new designs to look more contemporary.
Working within a tight budget and production
timeline, we managed to reproduce the
3-dimensional effect of the new Tiger Beer logo
accurately ? something that our competitors could
not achieve. With major revisions to the original
blueprints provided by the clients and using new
manufacturing techniques, Red Pod produced the
light signs that we subsequently deployed
worldwide.
RED POD (CHINA) CO LTD.
